Petit Bateau digitization strategy
A unique and merchandisingplatform.
Petit Bateau chose IWD, a cloud-based SaaS solution that provides a unique platform that is continuously updated. Users can have different profile types, collaborate with one another, and instantly send merchandising guidelines to the entire network. The field team receives precise documents and visuals. Guidelines are sent to store teams with quick instructions accessible on tablets.
It allows brands to be reactive.
It’s important for fashion brands to adapt and change their merchandise. Example, if a particularly rainy season calls for the rain jacket to be brought to the front of the store, HQ can directly send directives to their stores.
More time to create.
Time gained for the brand, other than the increased flexibility, is undeniable: elaborating the aforementioned notes now takes the Petit Bateau VM team 60% of their time, allowing them to work on upcoming collections. The tool, 100% web-based, also enabled merchandising activities to continue despite store closures.
A collaborative tool.
Another advantage mentioned by Petit Bateau was a better collaboration between teams: Visual Merchandisers are involved in the collection development process, and bring a more qualitative point of view. After learning the ropes, the Visual Merchandising team is now fully autonomous in integrating their collections in DISPLAY.
