Matière à Pensée
coocoolab.
Design, Branding, Strategy.
Artistic direction for the creation of a multi-sensorial installation, created as an scape room, in which the visitor actively participates in the experience.
The installation represents the brain of a perfumer and the process of creating a perfume.
An introspective journey through the language of perfume and expressions of flavors.
The main challenge of this project was to create a game strategy, full of clues and enigmas. Each clue had to be loaded with meaning and have a conceptual correspondence with the perfumes selected by the client.
The selection of creative olfactory recommendations that the client expose during this sensorial journey, follow the most relevant sociocultural trends.
