This Christmas, Country Road Visual Merchandising team engaged Dashing to transform their top 25 stores into celebrations of Australian Summer for their 2020 holiday campaign, called ‘Giving Season’. In addition to the colorful window displays, we produced all in-store elements for the Men's, Women's, and Kids' areas and the outside wrap of their South Yarra flagship store.
A sustainable campaign
Dashing was briefed by Country road to produce the campaign utilising recycled or recyclable materials. We collaborated closely from initial concept development and prototyping through to offshore manufacture and nationwide installation to ensure a successful representation of the concept and execution across all elements of the campaign. We have been asked to transform their fashion windows displays, develop instore top-of-shelf boxes, and instore printed elements.