Pink furry walls and vibrant yellow surfaces
Likeshop Showroom is located in the center of Rostov-on-Don in the historical building with high ceilings and big arched windows. Total area is 46 sqm.
The speciality of the brand is colourful and crazy clothes mostly for young people.
Inspired by the Asian design tendency of making museum-like showrooms, the architect came up with the idea of an all coloured yellow hall and a big white main space with colourful elements and pink fur art object.
Yellow is the signature colour of this brand
Thus, the first room, which is the reception and the office, designed as all coloured yellow room. The mirror covered the whole wall behind the curve table, which reflects the infinite yellow space. There is the storage space behind it. This “yellow box ”reminds visitors of some museum installation inspired by James Turrell.
About retail space
In contrast with yellow room, the main retail space is all coloured white with colourful details and strong geometry.
Inspired by Alexandro MсQueen’s petal dresses, the main central element is a pink dressing room covered with fur. It resembles a big sculpture in a plain space.
Colourful glass boxes for clothes have different heights for comfort exposition. The ceiling was left without changes. Floors were covered with homogeneous vinyl.
The most difficult task
was reflecting a unique atmosphere of the brand and highlight the advantages of the space. This was resolved with the furniture all made in a unique design, coloured with bright colours, which are even seen from the street through the big windows.
