Flowbox the dynamic lightbox at Galleries Lafayette Christmas Windows.
The Christmas window displays of the Galeries Lafayette flagship store in Paris are veritable works of art. Each year they present shoppers with creative festive installations that delight young and old shoppers alike. During EuroShop 2017, the Creative Visual Identity Manager and team were looking for new dynamic element for their windows that was easy to use yet made an impact after previously unsuccessful experiences with digital signage and holograms. The team modern solution needed to blend seamlessly with the more traditional VM elements that would be used in both the 2017 Christmas campaign and those the following years.
Christmas campaign awards
The unique combination of traditional VM elements with the modern dynamic lightbox resulted in an award-winning Christmas campaign with the windows receiving five international awards including “Visual Presentation of The Year” at the 2018 Shop! Design Awards, “Best International Windows” at the 2018 VM & Display Awards and “First Place for Holiday Windows” in the 2018 VMSD International Visual Competition.
Since its triumphant launch, Galeries Lafayette has taken advantage of flexibility and creativity offered by Flowbox to create colourful, customised displays every year at Christmas. Each breath-taking installation is brought to life thanks to Flowbox, including crowd favourite “The Dream Factory” Christmas campaign in 2018 and most recently the 2019 Christmas campaign “The Royal Bee Procession”.