IWD provides great user-friendly retail software  that empower brands to achieve consistency and successful  merchandising strategies
Blogs – Aug 10, 2021

IWD provides great user-friendly retail software  that empower brands to achieve consistency and successful  merchandising strategies

Design, Services, Technology
Every day, more professionals and companies in the world of retail are joining the great Sträbe family. IWD was one of our first partners, a SAAS company that helps brands manage their entire merchandising cycle. They produce a collaborative platform for retailers that facilitate effective and instant in-store business operations, enhance the customer experience, and increase sales.

IWD currently has offices in Paris, New York, Los Angeles, Amsterdam and Singapore, where innovation is driven by young, cosmopolitan and multidisciplinary teams made up of engineers, project managers, sales representatives, 3D graphic designers, marketing, and retail experts. You may not know this, but this team is behind the customer journey in famous stores such as Louis Vuitton, Moët & Chandon, Charles & Keith, Dior, Sephora, Vans, L'Oréal, Estée Lauder, Shiseido or Hermès.

IWD pursues excellence in the retail arena, which is conveyed in its motto: Focus, Agile, Different! This reflects the values that the company adheres to in all its visual merchandising projects and cutting-edge technologies. Its platform includes planogram software tools, designed to create online visual merchandising guidelines in 2D and 3D. Brands can use these tools to visualize stores from customers’ perspective and plan the arrangement of product collections in three dimensions.

Another of IWD's strengths is its field App, which brands can use to manage all kinds of daily tasks: inventories, product photos and visual merchandising, store floor plans, HR issues, reports from previous visits, etc. The platform centralizes and streamlines analytical processes, continuously delivering a range of reports to assess product sales, effectiveness of business hotspots, and performance of new brand campaigns.

Capabilities rendered agile thanks to IWD are especially useful for analysing a brand’s key performance indicators. These are tools that are essential for commercial strategy reorientation and ensuring good brand visibility. With our shared goals, we at Sträbe enjoy a harmonious and symbiotic relationship with IWD, and we are delighted to have them by our side.
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