DE LA CECA A LA MECA

Cliente
DE LA CECA A LA MECA

Rol
DISEÑO Y COORDINACIÓN OBRA

Ubicación
SANTANDER, Spain

NEL BLU

Already used as the "leitmotiv of the shop, the song by Domenico Modugno, "NEL BLU , dipinto di blu ", wants to make "fly" the customers of "De la Ceca a la Meca" immersed in its blue universe. 

 The new Miguel Luis shop, a reference for more than 20 years in the city centre, has been transformed to create a dreamlike backdrop for its multi-brand fashion.

A frame of indigo carpeting frames the window display and invades the hanging hangers, in a subtle optical play to highlight the front from the backdrop and draw the attention of passers-by to the garments on display.

Photo by David Montero

proyecto

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Published: January 30, 2022
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