Tod’s Studios located on Montenapoleone, Milan, is a laboratory of ideas and contents that showcase, within its nearly 1000 square meters, various themed rooms, pop-up areas and animations.
It’s a space that can be used in a huge range of ways, where the physical space becomes closer to the interactivity of the digital world and the idea of an “omnichannel”.
The studio is designed as a gallery that will evolve over time.
The collections are displayed on the walls as selection of crafted pieces carefully presented in strong and iconic frames. Those displayed pieces can be “curated” and moved depending on the collection and themes of the collections.
The studio is constantly evolving and inspired by film studios and their constantly developing storylines and sets.
The main studio area is totally open to the different collections, under a large and sculptural ceiling system that integrates all lighting and flexible displays.
The visitors browse from one collection to the other, encapsulated into the different framed displays.
The different collections are presented on the walls in series of ateliers and displays.
The men’s collection room in shade of leather and carved in travertine, dialogue of tradition and precision.