Urban Arrow

Design, Services, Technology.


As a fast growing brand, URBAN ARROW, powered by PON mobility, moved to a spacious plot in Amsterdam. To have all facilities under one roof. For the brand-space, Jorrit Kreek, one of the founders & brand director of Urban Arrow, asked S-P-A-C-E to create this. 

Photo credits: Kasia Gatkowska


At URBAN ARROW, we aim to be the frontrunner in urban mobility. Our design philosophy is bold and clear: always ahead. We have been applying this philosophy since we created our first Urban Arrow, back in 2010. Inspired to build the urban vehicle of the future, we set out to design an electric cargo bike that will never let you down and is easy to handle in traffic. Robust yet agile, durable yet light. The result is our iconic aluminium frame. After several years of optimisation, we’re proud to say it still looks essentially the same.                        

CHANGE WITH YOUR NEEDS                        

We understand that your needs and those of your family will change over time, which is why all Urban Arrows are modular. This gives you the freedom to choose between different front frames. A box that’s big enough for your kids, or perhaps something that’s more compact. Everything is possible. In the same way that your needs keep evolving, so too can your bike.                        

SMART URBAN MOBILITY                        

We want cities to remain great places in which to live. That’s why we’re defining a brand- new transport category: Smart Urban Mobility. But at the same time, we’re also seeing how streets are becoming congested and we acknowledge the growing need to reduce air pollution - quickly. By combining the carrying capacity of your car and the agility of an e-bike, we’re creating the ultimate vehicle to take all that’s dear to you from A to B - and beyond. Clean, safe, stylish, fast.                                                        



In the new brand-space, you will not only be introduced to the products and its history but also to the people behind it. URBAN ARROW is a brand for everybody and is proud of everybody who is working so hard to facilitate the environmental friendly cargo bikes. The electric vehicles to transport your children or company cargo smoothly from A to B. With the mission to contribute to a better world, “the blue marble” as David Attenborough called it. This is why blue is added to the colour palette. It resulted in a blue space (with a pinch of red) where the peoples place and product displays seamlessly blend into each other. “Smooth transitions” is not only the transport’s standard but also goes for the design of the vehicles. Though as honest product, it also shows its construction. This is visible in the brand space. Though there are fluently designed elements for a smooth transitioning through the space, the concrete, open ceilings and metal beams shows honestly where it is made off.

Design, Services, Technology
Published: June 28, 2021
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